Friday, April 22, 2016

The Middle Class is Driving the Solar Revolution

The share of solar installations within middle class neighborhoods – those in the $40,000 to $90,000 income range – continues to increase, meaning that solar installers are relying less on wealthier customers to drive growth and more on middle income customers. (Case in point, the most solar growth in New Jersey took place in areas where median income was between $30,000 and $40,000.)

Yes, the wealthy were early adopters of solar panels, but clearly all income levels are now joining in, and a combination of solar policies and rapidly decreasing costs of solar technology are allowing the middle class, not just the wealthy, to push the renewable energy revolution forward. 

http://www.gracelinks.org/blog/3390/the-middle-class-is-driving-the-solar-revolution

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